I find him irritating, but b/c he's such a perfect target for Pat Robertson et al. in the sense of an emotional appeal- show an interview clip of Dawkins, and ask your average audience if they think he's an ivory-tower intellectual w/ no understanding of John and Jane Doe's daily concerns; most people just ask themselves "Why should I care what this guy thinks?"
Both sides tend to act as though what they say is so obvious, it's impossible to understand how anyone could think otherwise.
Maybe some are passionate defenders of their worldview, but there's plenty of folks who love seeing themselves on TV, too..
idk, i just get tired of perpetual "is not! is too!", people usually have their minds made up already, and no amount of effort will sway them. It's like marketing or politics, everyone's chasing the "undecideds".
eh, i'm sleepy, idk if i'm making any sense, early bedtime for me...