I was pleased to see the commercial. It did catch me off guard when I say it and wasn't paying too much attention to it at first, I haven't seen it again since.
It commercial was informational. Stating that it happens more often than people think and you can't tell who is who as far as perpetrators and to be involved with your children and talk with them to reduce the chances of it happening to them.
On a side note from their website:
All local Little Leagues are now required to conduct background checks on Managers, Coaches, Board of Directors members and any other persons, volunteers or hired workers, who provide regular service to the league and/or have repetitive access to, or contact with, players or teams. Individuals are also required to complete and submit a Little League Volunteer Application to their local league. Select from the links below to learn more about this vital aspect of Little League's mission.
They also have links to the states' Sex Offenders Registry on their site.